Posted in Uncategorized on August 26, 2007 | No Comments »
OPENING WAS CRAZY!!!!!!!!! So many people, we were just overwhelmed by the response. Perhaps it was CCA day, perhaps they liked the sandwiches - we’ll find out soon. Many had to wait quite some time for their sandwiches though, because our operations weren’t fully streamlined yet and it was an unanticipated number. Most were very understanding [...]
Posted in frujchaholics, training on August 22, 2007 | No Comments »
HELLLOO to all the new frujchaholics and welcome back to Jerena, Bena and Edward! This evening was training day for our new menu - salads, sandwiches, floats as well as for our frujch milkshakes. hm hmmm.. yum!
(Tran, Derek, Malcolm, Nab, weirdo who we deny any association with)
From the 5 frujchaholics last year, we’re now up to 8 [...]
Posted in publicity on August 22, 2007 | No Comments »
The series of re-opening mailers…
mailer #1: Grandma tells a bedtime story
mailer #2: Grandpa’s turn to tell a bedtime story
mailer #3: Sis LOVES to tell bedtime stories
Posted in Uncategorized on August 18, 2007 | No Comments »
Q: What do you get when you give happy people cardboard props?
A: Rub-a-Dub-Dub, 6 fools in a tub!
Q: What happens when those 6 people don’t want to share a tub?
A: Props madness, posing badness
By some weird karma, everybody colour-coordinated
And last but not least, the picture-perfect boy, Erfen:
Framing A Wait
Posted in decor on August 18, 2007 | No Comments »
It’s 9am in the morning and we have dragged a sleepy Mae to frujch. Somehow, she has landed herself up as poor, unpaid colour consultant to frujch, but in 50000 decades’ time when she looks back on the golden time of her youth, she will sigh blissfully and say how lovely it was to have [...]
Posted in decor on August 17, 2007 | No Comments »
Today, we have taken the brave step and decided that… THEY GO.
(”It’s them or us”, we said. Okay. Or actually, we didnt’ say. But hey, it sound appropriately Shakespearean and melodramatic. It’s important to keep inline with the title,you know. Consistency, they say, consistency.)
Bye bye, G.
Bye bye, Rafe.
You served us well, while you were with us.
[...]
Posted in "find your happy place" campaign, decor, photoshoot on August 16, 2007 | No Comments »
[ AWAITING PICTURE :) ]
5 people from Arwa’s side** + Nash (Shal’s cousin) + LIyana (Nab’s friend) = Our 7 fresh-faced people for our “Find Your Happy Place” shoot.
A mad, mad rush of a day that started terribly with a heavy downpour, throwing us totally off the morning schedule. We were supposed to start at 10am [...]
Posted in "find your happy place" campaign, photoshoot on August 16, 2007 | No Comments »
Keshav Sishta, our campaign photographer
Have you ever sat in the middle of haji lane in the middle of the day?
No? Good. Don’t try.
Because half the time you’ll be scrambling off very unglamorously like a
crazed chicken due to the odd lorry that always turns into haji lane at
exact moment you were about to take the perfect picture. Not to
mention the [...]
Posted in "find your happy place" campaign, photoshoot on August 15, 2007 | No Comments »
THE DAY BEFORE THE PHOTOSHOOT AND THE PROPS AREN’T DONE!!!
So here we are rushing after our long long long meeting:
Nab concientiously painting her bra, we mean, sunglasses.
Jonny
(part-time prop maker
part-time frujch slave
full-time appreciated)
Malcolm…sleeping. HAHAHAHA.
Understandable, poor guy hadn’t slept a wink
due to a crisis at his internship place.
(Foreground) Creative genius does not take kindly to interruptions
(Background) The Distress of [...]
Posted in Uncategorized on August 14, 2007 | No Comments »
At least that’s how it feels that term’s beginning once again: a bit non-plussed, a bit of a curiosity and a whole lot of madness.
(Tell me, WHERE DID THE SUMMER GO? )
Ah, well. Here’s to a new term, a new früjch, and the very first post that makes not much sense.
